Helping an Author Build a Following from Scratch
When therapist and author Dr. Ellie Katz launched her Instagram channel, she wanted to connect with readers and stand out in a saturated book market. With one short filming session, we helped her translate decades of expertise into a powerful video series that brought her personality to life and built instant credibility with a new audience.
CHALLENGE
Dr. Ellie had written extensively on addiction, prevention, and treatment — but as a new author in a wildly competitive publishing space, she needed more than just great ideas to stand out.
Her goal: use video to connect with readers and spark curiosity about her books.
PROCESS
We developed a strategy built around Ellie’s natural warmth, charm, and unfiltered style — selling the personality first, and the books second.
Collaborated with her team to craft topics that showcased her deep expertise and unique voice.
Filmed all content in a single, relaxed session — asking questions on topics she was already passionate about and fluent in.
From just a couple hours of filming, we produced 12 videos.
RESULTS
Ellie went from zero presence to a lively Instagram channel with over 7,000 views and 120+ new followers within weeks of launch.
The videos gave her audience a chance to connect to her personally — helping to develop trust and eventual interest in her writing.
Most importantly, she now has a video library she can continue to repurpose across platforms as her following grows.
