communication strategy & video production
for nonprofits that understand the value of getting it right.
Do any of these sound familiar?
Here are some of the communication challenges I’ve helped solve.
Your founder just stepped down…
How do you help supporters trust the new leader before they’ve ever met them?
You’re inviting people who are naturally skeptical.
How do you earn trust without sounding like you’re trying to persuade them?
You’ve proven your model in Israel…
How do you make it matter to donors 6,000 miles away?
You’re about to make a major fundraising ask…
Before you walk into the room, are you sure you’re bringing the right story?
Your audience is becoming more diverse…
How do you communicate a clear identity without diluting what makes you unique?
Every school promises the same thing…
How do you stand out without promising everything to everyone?
I recognize these challenges, but what do you actually do?
Every project is custom, but we typically move through the following steps:
01 Identify the communication obstacle.
02 Define the audience and the change you want to create.
03 Develop the messaging strategy.
04 Produce the films.
05 Help put them to work.
Most clients don’t come to me because they need a video.
They come because they have an important communication challenge, and video happens to be the best way to solve it.
My services are most valuable when…
The stakes are high.
The communication is difficult.
There’s little room for error.
You want someone who brings judgment, not just production capacity.
You probably don’t need me if…
Video is a nice-to-have rather than an essential part of achieving your goal.
The stakes are low enough that “good enough” is good enough.
Your primary consideration is finding the lowest-cost production option.
What does it look like to work with you?
There are three ways we can work together
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Your organization knows what it wants to say and to whom. We take this information from you and shape it into a video that communicates your message in a way your intended audience will understand, connect with, and remember.
Starting at 15K
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we begin with a strategic planning process focused on what you wish to communicate, the audience you wish to reach, and the response you hope to create. We’ll also review how you’ve communicated this message in the past. From there, we produce the video, and support its launch and deployment.
Where appropriate, we’ll remain involved as strategic partners, helping you evaluate how the video is performing and identify opportunities to strengthen its impact.
Starting at 30K
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Some communication goals can’t be achieved through a single film. They require sustained communication that builds trust, reinforces your message, and keeps your organization present in the minds of your audience over time. With a Content Series, we begin by defining a clear communication goal and mapping out a strategic plan for achieving it. From there, we film a few focused hours each quarter and transform that footage into a steady stream of videos for your social media channels—giving your organization consistent, intentional communication with minimal time investment on your end.
Starting at 10K per month with a six month commitment.
Let's talk. I'll show you what strategic video can do for your organization.
Trusted by 100+ mission-driven organizations
Worked with nonprofits across 6 countries since 2008
See what happens when the message lands
That’s why I don’t just make “films"
Hi, I’m Josh Gold, founder of Serio Films.
I’ve spent my 20 years working with nonprofits employing video as a high-stakes communication tool.
I step into the complexity of your mission, identify the exact psychological levers that move your specific audience, and craft a visual strategy that performs under pressure. When the stakes are at their highest, I ensure your voice is the one that’s heard.
Bring strategy to your next project and experience the difference
Let's talk. I'll show you what strategic video can do for your organization.