GARY VERSION - July 5th
Click on the Box
that best describes
your organization’s situation
Situation ONE
“We know EXACTLY what we want!”
You already know:
- WHAT you want to say
- WHO you want to say it to
- the ACTION you want your audience to take
However:
- You need someone from outside your organization to make and/or edit the video which will showcase the above.
Then:
You need our “VIDEO PRODUCTION” SERVICE
Situation Three
“We need ONGOING video content”
You already know:
- You want video to become a CENTRAL PART of your marketing/fundraising efforts.
- You need multiple videos over a SUSTAINED PERIOD.
However
– You need help ensuring that the videos created are not repetitive and instead offer different angles on the same messaging.
Then:
You need our “CONTENT SERIES” SERVICE
Learn more —>
Situation Two
“We know we want a VIDEO. Beyond that, we need help!”
You already know:
- THAT you want a video
However:
- You’re unsure what story to tell and/or how to make it achieve your goals.
Then:
You need our “VIDEO STRATEGY AND PRODUCTION” SERVICE
Learn more —»
Situation Four
“We can CREATE our own videos, but lack clarity and direction”
You already have:
- The people, and equipment to produce videos in-house.
However:
You’re unsure regarding either/all of
- WHAT you want to say
- WHO you want to say it to
- the ACTION you want your audience to take
Then:
You need our “VIDEO ADVISORY” SERVICE
Learn more —>
Josh - July 6th VERSION
Which of these four options sounds most like your situation?
Not sure which fits? Pick the closest — sorting it out is the first thing we'll do on the call.
01
“We know exactly what we want—we just need it made.”
02
“We know we want video. Beyond that, we need help.”
03
“We need ongoing video content that doesn’t repeat itself.”
04
“We can create our own videos, but we’re lacking clarity and direction”
You already know:
- WHAT you want to say
- WHO you want to say it to
- the ACTION you want your audience to take
However:
- You need someone from outside your organization to make and/or edit the video which will showcase the above.
Then:
You need our “VIDEO PRODUCTION” SERVICE
You already know:
- You want video to become a CENTRAL PART of your marketing/fundraising efforts.
- You need multiple videos over a SUSTAINED PERIOD.
However
– You need help ensuring that the videos created are not repetitive and instead offer different angles on the same messaging.
Then:
You need our “VIDEO PARTNERSHIP” SERVICE
Learn more —>
You already know:
- THAT you want a video
However:
- You’re unsure what story to tell and/or how to make it achieve your goals.
Then:
You need our “VIDEO STRATEGY & PRODUCTION” SERVICE
Learn more —»
You already have:
- The people, and equipment to produce videos in-house.
However:
You’re unsure regarding either/all of
- WHAT you want to say
- WHO you want to say it to
- the ACTION you want your audience to take
Then:
You need our “VIDEO ADVISORY” SERVICE
Learn more —>
Do any of these sound familiar?
Here are some of the communication challenges I’ve helped solve.
Your founder just stepped down…
How do you help supporters trust the new leader before they’ve ever met them?
You’re inviting people who are naturally skeptical.
How do you earn trust without sounding like you’re trying to persuade them?
You’ve proven your model in Israel…
How do you make it matter to donors 6,000 miles away?
You’re about to make a major fundraising ask…
Before you walk into the room, are you sure you’re bringing the right story?
Your audience is becoming more diverse…
How do you communicate a clear identity without diluting what makes you unique?
Every school promises the same thing…
How do you stand out without promising everything to everyone?
I recognize these challenges, but what do you actually do?
Every project is custom, but we typically move through the following steps:
01 Identify the communication obstacle.
02 Define the audience and the change you want to create.
03 Develop the messaging strategy.
04 Produce the films.
05 Help put them to work.
Most clients don’t come to me because they need a video.
They come because they have an important communication challenge, and video happens to be the best way to solve it.
My services are most valuable when…
The stakes are high.
The communication is difficult.
There’s little room for error.
You want someone who brings judgment, not just production capacity.
You probably don’t need me if…
Video is a nice-to-have rather than an essential part of achieving your goal.
The stakes are low enough that “good enough” is good enough.
Your primary consideration is finding the lowest-cost production option.
What does it look like to work with you?
There are three ways we can work together
-
Your organization knows what it wants to say and to whom. We take this information from you and shape it into a video that communicates your message in a way your intended audience will understand, connect with, and remember.
Starting at 15K
-
we begin with a strategic planning process focused on what you wish to communicate, the audience you wish to reach, and the response you hope to create. We’ll also review how you’ve communicated this message in the past. From there, we produce the video, and support its launch and deployment.
Where appropriate, we’ll remain involved as strategic partners, helping you evaluate how the video is performing and identify opportunities to strengthen its impact.
Starting at 30K
-
Some communication goals can’t be achieved through a single film. They require sustained communication that builds trust, reinforces your message, and keeps your organization present in the minds of your audience over time. With a Content Series, we begin by defining a clear communication goal and mapping out a strategic plan for achieving it. From there, we film a few focused hours each quarter and transform that footage into a steady stream of videos for your social media channels—giving your organization consistent, intentional communication with minimal time investment on your end.
Starting at 10K per month with a six month commitment.
Let's talk. I'll show you what strategic video can do for your organization.
Trusted by 100+ mission-driven organizations
Worked with nonprofits across 6 countries since 2008
See what happens when the message lands
That’s why I don’t just make “films"
Hi, I’m Josh Gold, founder of Serio Films.
I’ve spent my 20 years working with nonprofits employing video as a high-stakes communication tool.
I step into the complexity of your mission, identify the exact psychological levers that move your specific audience, and craft a visual strategy that performs under pressure. When the stakes are at their highest, I ensure your voice is the one that’s heard.
Bring strategy to your next project and experience the difference
Let's talk. I'll show you what strategic video can do for your organization.