04 · Video Advisory
“We can create our own videos, but we need clarity and direction.”
You already know
- The people to produce videos in-house
- The equipment to make them well
However
You're unsure what to say, who to say it to, or the action you want your audience to take — so it's hard to know which videos are even worth making.
Where we come in
We take you through our system and deliver a written playbook your team keeps: which videos to make, in what order, for which audiences, and how each one supports your fundraising, recruitment, or communication goals. Your team keeps the cameras — we make sure they're pointed at the right things.
What you walk away with
A working playbook your team uses every time video comes up.
Inside the playbook
- Your goals — and the role video plays in reaching them
- Your audiences, mapped — who you need to reach, and what each group needs to hear
- A review of what you're already making — what's working, and what needs refocusing
- Message architecture — the stories worth telling, and the styles that fit them
- Your video priorities, ranked — which videos to make, in what order, with a one-page brief for each — and which not to make at all
- A go/no-go framework — the questions to run every new idea through before you commit
- Channel guidelines — what video should do on social, your website, email, and events
Playbooks we've built for organizations like yours.
We craft every minute of every summer program to provide a unique and meaningful experience — and a light bulb went off when Josh challenged us: ‘Why aren’t you doing that exact same thing for the video?’
Ben Gonsher
Chief Relationship Officer, Southern NCSY
Rather than broadcasting some sort of superficial commercial and saying the same things every other school said, by reaching deeper, Serio Films was able to weave it together in a way that was coherent and packed a powerful punch.
Gil Perl
Head of School, Kohelet Yeshiva
If you’re looking for someone who will help you think about how you market — and how the videos you’re making fit into that vision — Josh is somebody you should be looking at. That’s why we’ve come back to him over and over again.
Michael Susman
Associate Director, Midreshet HaRova
Book a call — complete the form below
Video Advisory
This engagement begins at NIS 10,000 + VAT
The final price will depend on how many audiences and channels your playbook covers, and whether we build it from your team's knowledge or go out and talk to the people you're trying to reach