02 · Video Strategy & Production

“We know we want a video. Beyond that, we need help.”

You have a goal, but need help shaping the story, audience, and plan.

You already know

  • You want a video
  • The job you want it to do

However

You're not sure who it should reach, what story it should tell, or what your audience should think, feel, or do after watching —or you've told this story before and didn't see the response you hoped for.

Where we come in

We begin with a strategic planning process: the message you want to carry, the audience you need to reach, and the response you hope to create. Then we produce the film and support its launch. Where it makes sense, we stay involved, evaluating how the video performs and finding opportunities to strengthen its impact.

Samples from this service

TJJ — The Jerusalem Journey film

Major gift · NCSY's The Jerusalem Journey

Off-the-record research with participants overturned the program's own story — and the reframed film made the case for expansion.

$250Kseed pledge secured — then the foundation doubled its investment

Full case study →
Educating for Excellence — vision film

Israeli story, American donors · Educating for Excellence

Two decades of proven impact in Israel — but American donors saw a local story. Research found the gap; we reframed E4E as an investment in Israel's human capital.

A donor-aligned narrative — and a film their U.S. allies now use to open doors

Full case study →
Politz Day School — fundraising film

Fundraising campaign · Politz Day School

We built the film around convictions the whole community shared — and made the mission something they owned out loud.

$500Kraised in 24 hours — four times the previous campaign

Full case study →

  • "This video moved donor after donor to an increased level of giving – and even after the campaign ended, we kept sharing it… and gifts kept coming in."

    — Alisha Abboudi, MSNPM,
    Director of Philanthropy, Politz Day School

  • “Sometimes when I wonder if what we’re doing is worth it, I rewatch the video Josh from Serio Films produced – and it reminds me we’re changing lives.”

    - Ben Gonsher,
    Chief Relationship Officer, Southern NCSY

  • “I’ve been in education for almost 20 years, and I’ve never gotten the response to any promotional piece the way we did to this video.”

    — Gil Perl
    Head of School, Kohelet Yeshiva

To book a call about our
video strategy & production service,
Complete this form

Projects begin at NIS 30,000 + VAT.

The final price will depend on how many voices, locations, versions you’d like included.