02 · Video Strategy & Production

“We know roughly what we want, but not how to say it”

You already know

  • You want a video
  • The goal you want it to achieve

However

  • You're not sure which story will actually land, or exactly how to use the film once it's ready
  • Or you've told this story before, and it didn't get the response you hoped for

Where we come in

We begin with a strategic planning process: the audience you need to reach, the message you want to carry, and the responses you hope to achieve. We then produce the film and support its launch. We stay involved, evaluating how the video performs and finding opportunities to strengthen its impact.

Samples from this service

TJJ — The Jerusalem Journey film

Major gift · NCSY's The Jerusalem Journey

Off-the-record research with participants overturned the program's own story — and the reframed film made the case for expansion.

$250Kseed pledge secured — then the foundation doubled its investment

Full case study →
Educating for Excellence — vision film

Israeli story, American donors · Educating for Excellence

Two decades of proven impact in Israel — but American donors saw a local story. Research found the gap; we reframed E4E as an investment in Israel's human capital.

A donor-aligned narrative — and a film their U.S. allies now use to open doors

Full case study →
Politz Day School — fundraising film

Fundraising campaign · Politz Day School

We built the film around convictions the whole community shared — and made the mission something they owned out loud.

$500Kraised in 24 hours — four times the previous campaign

Full case study →
I’ve been in education for almost 20 years, and I’ve never gotten the response to any promotional piece the way we did to this video.
Gil Perl Gil Perl Head of School, Kohelet Yeshiva
Sometimes when I wonder if what we’re doing is worth it, I rewatch the video Josh from Serio Films produced — and it reminds me we’re changing lives.
Ben Gonsher Ben Gonsher Chief Relationship Officer, Southern NCSY
This video moved donor after donor to an increased level of giving — and even after the campaign ended, we kept sharing it… and gifts kept coming in.
Alisha Abboudi Alisha Abboudi, MSNPM Director of Philanthropy, Politz Day School

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Video Strategy & Production

Projects begin at NIS 23,000 + VAT

The final price will depend on how many voices, locations, and versions you’d like included.