Video strategy & Production for nonprofit organizations

For 20 years, we’ve been helping organizations in Israel and the US raise funds, recruit, and move the people who matter to them

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Not just a filmmaker

Hi, I’m Josh Gold, founder of Serio Films.

I’ve spent my 20 years working with nonprofits employing video as a high-stakes communication tool.

I step into the complexity of your mission, identify the exact psychological levers that move your specific audience, and craft a visual strategy that performs under pressure. When the stakes are at their highest, I ensure your voice is the one that’s heard.

Trusted by 100+ mission-driven organizations

Worked with nonprofits across 6 countries since 2008

Which of these sounds most like your situation?

01

“We know exactly what we want—we just need it made.”

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You already know:
- WHAT you want to say
- WHO you want to say it to
- the ACTION you want your audience to take

However:
- You need someone from outside your organization to create the video which will showcase the above.

Then:
You need our “VIDEO PRODUCTION” SERVICE

02

“We know we want video. Beyond that, we need help.”

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You already know:
- THAT you want a video

However:
- You’re unsure what story to tell and/or how to make it achieve your goals.

Then:
You need our “VIDEO STRATEGY & PRODUCTION” SERVICE

03

“We need ongoing video content that doesn’t repeat itself.”

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You already know:
- You want video to become a CENTRAL PART of your marketing/fundraising efforts.
- You need multiple videos over a SUSTAINED PERIOD.

However
– You need help ensuring that the videos created are not repetitive and instead offer different angles on the same messaging.

Then:
You need our “VIDEO PARTNERSHIP” SERVICE

04

“We can create our own videos, but we’re lacking clarity and direction”

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You already have:
- The people, and equipment to produce videos in-house.

However:
You’re unsure regarding either/all of
- WHAT you want to say
- WHO you want to say it to
- the ACTION you want your audience to take

Then:
You need our “VIDEO ADVISORY” SERVICE

Not sure which fits? Pick the closest — sorting it out is the first thing we'll do on the call.

Josh - July 6th VERSION

See what happens when the message lands

  • "This video moved donor after donor to an increased level of giving – and even after the campaign ended, we kept sharing it… and gifts kept coming in."

  • “No brochure we ever made – no soundbite I ever used in a speech – ever conveyed that personality. The video did. This tells our story.”

  • “Our board was literally moved to tears. They felt a level of gratification and satisfaction for their work that they haven’t felt in years.”

  • “I’ve been in education for almost 20 years, and I’ve never gotten the response to any promotional piece the way we did to this video.”

  • "I watched people see the video for the first time – and by the second verse, there wasn’t a dry eye in the room.”

  • “This video has been sent to boards and other institutions – and they’ve said, ‘We need to do something like this.’ It made a real impact.”

  • “Wherever I go throughout the Jewish world, people stop me to say they’ve watched these videos – thanking me, and telling me how inspired they felt.”

  • “Sometimes when I wonder if what we’re doing is worth it, I rewatch the video Josh from Serio Films produced – and it reminds me we’re changing lives.”

  • A video that helped double a donor’s gift – unlocking nearly $500K and doubling program capacity.

  • A breakout webseries – 25K average views per episode, with 80% watching 80%+.

  • Alumni giving unlocked – $600K raised from a previously inactive alumni base.

  • A 4-year partnership that drove growth – +52% in giving and +37.5% in enrollment.

Explore all results

Bring strategy to your next project and experience the difference

Let's talk. I'll show you what strategic video can do for your organization.

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